AI Driven Deceptive Monetisation Research

Chronological overview research into AI driven deceptive monetisation practices and its governance for enforcement.

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AI Suitability Assessment

A needs analysis is not merely a preliminary step but a strategic imperative for AI success

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Profit with Purpose

Corporate success is increasingly measured not just by profit margins but by societal impact.

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Do Business Analysts Need to Know How To Code?

In ten years, the most sought-after analysts won’t just be those who can specify what a system should do, but those who understand, at a fundamental level, what it can do. My journey from NPV calculations in Excel to building them in Python, and from tracking expenses on a notepad to creating a database for […]

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Integrating AI into the Business Analyst’s Toolkit

The role of the business analyst is evolving from interpreter of the past to architect of the future, with artificial intelligence as its most powerful tool. In the engine rooms of modern corporations, business analysts have long been the vital link between raw data and strategic action. They translate business needs into technical requirements, model […]

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The Strategic Compass: Forecasting Decision-Drivers to Architect a Resilient Enterprise

Identifying factors that guide critical decisions is the core of competitive advantage. In an era of perpetual volatility, the ability to identify the factors that guide critical decisions is no longer a luxury -it is the core of competitive advantage. The organisations that will thrive are those that systematically forecast these drivers and architect their […]

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The Integrated Shield: Why Smart Cities Must Blend Physical and Digital Security

The convergence of Crime Prevention Through Environmental Design with cybersecurity is no longer a theoretical ideal but a foundational requirement for urban resilience and economic continuity. The modern smart city is a marvel of interconnected systems. Sensors monitor traffic flow, intelligent lighting adapts to pedestrian movement, and vast networks of data inform everything from waste […]

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The Impending Paradigm Shift: How AI is Rendering Traditional SEO and PPC Obsolete

Why the Old Marketing Model is Breaking The path forward requires a fundamental reset, combating wasteful online marketing campaign spending -a move from managing AI systems that manage campaigns. This era is ending, Artificial Intelligence is not just optimising this model; it is fundamentally dismantling it. The question for business leaders is no longer if […]

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The Mirage in the Machine: Confronting the AI Hallucination Problem in Business

When AI informs strategy, its hallucinations are no longer academic; they are a crisis of meaning, an existential crisis. In the boardrooms and strategy sessions of today’s leading corporations, a new, silent oracle is being consulted: Generative AI. Its promises are vast -unprecedented efficiency, deep market insights, and the automation of complex intellectual hard work. […]

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The Projected Transition of Growth Platforms

Technological Evolution & Forecasting Let’s start from the beginning where we relied on growth platforms to expand our reach and relevance in the digital age, as a society we grew from ‘WOM’ – Word of Mouth era which peaked in the 2000s, then reliance on using Email which peaked from 2002, MySpace in 2007, Craiglist […]

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