Pain-solution monetisation or “Friction-based revenue model” are models used by businesses today through charging customers to alleviate discomfort, whereby other tactics could be used to create or exacerbates a problem to then sell the solution. In this report there are six monetisation models used as strategies where businesses intentionally introduce ‘point-of-friction’ (e.g., steps that require […]

Read More Analysing Spending Attitudes Due To Friction Encounters